Odoo Migration & E-Commerce Transformation for a Retail Brand

Hadiyah Retail Group, a fashion and lifestyle brand with 12 physical stores, was running on Odoo 14 with a heavily customized but outdated e-commerce frontend:

• Slow website performance — 6+ second page loads driving 70% bounce rate on mobile.
• Outdated customizations that blocked standard Odoo upgrades for 3 years.
• Disconnected POS and online inventory — leading to overselling and customer complaints.
• No mobile-first design despite 75% of their traffic coming from mobile devices.

Xeon Global executed a dual-track migration and e-commerce redesign:

• Migration Track: Upgraded Odoo 14 → 17 with full data migration (50K+ products, 200K+ customers, 3 years of transaction history). Restructured custom modules to use Odoo 17 standard features.
• E-Commerce Track: Redesigned the online store with a mobile-first, conversion-optimized theme. Implemented lazy loading, CDN integration, and image optimization.
• Unified Inventory: Integrated POS and e-commerce with real-time stock sync across all 12 stores and the warehouse.
• SEO Overhaul: Structured data, meta optimization, and sitemap generation for 50K+ product pages.

Results within the first quarter post-launch:

• 3x increase in online sales from improved UX and mobile conversion rates.
• Page load time reduced to 1.8 seconds (from 6+), achieving 90+ PageSpeed score.
• Zero overselling incidents with real-time cross-channel inventory sync.
• Organic traffic increased 150% from SEO improvements on product and category pages.